Do more with apps and integrations

App Marketplace is your one-stop shop to find apps and integrations to your Optimizely products that increases productivity and streamlines processes to save you time and money.

Frequently asked questions

Optimizely customers can purchase integrations/apps directly from publishers once they have completed an Order Form located on each app product page. Publishers will contact you to complete payment and deliver the app. Customers will pay publishers directly (outside of Optimizely). Optimizely does not collect commissions or fees from publishers or customers.

The prices displayed by app publishers are inclusive of the application or connector and basic support during normal business hours in the publishers headquarter country. Use of the publisher's app may require you to own a license for their software which may carry an additional fee. Furthermore, integration publisher's may also sell optional installation fees, premimum support fees, and additional services fees to support the use of their integration/app. For questions about specific fees, contact the publisher using the order form or visiting the publisher's website.

Integrations and apps are designed to work with various products including CMS, commerce, personalization, campaign and analytics. Furthermore, specific version support for each integration is listed on the bottom of the product page. Some integrations are compatible with all version of a product (e.g. all version of CMS), others are compatible with only the latest version of the product and may require you to upgrade your version of before the integration/app will be fully functional. Please refer to the publisher’s documentation (also on the product page) for specific information about compatibility and system requirements to utilize their integrations and apps properly.

Integrations are sold directly to customers from publishers. Publishers are partners who have had their apps verified and tested by Optimizely. Once you have purchased the app directly from the publisher (outside of, the publisher will deliver the application code, NuGet package, or grant access to the service. Either you or your solution partner will deploy the integration to your installation in a code release process.

If you wish to publish an integration, you may apply by completing this form. Once you have signed the partner agreement and paid the annual program fee you must build and apply for verification. Other support and integration requirements apply. Please visit our website for a full list of requirements and steps to publish an integration.

Yes. There is an annual program fee to participate in the Optimizely integration program. This fee is due once you have signed the program agreement. These fees are in addition to any other partner program fees for solution partners or technology partners. Optimizely does not collect commissions for sales.

Publishers must submit various technical documentation and assets related to your integration to publish. For a full list of requirements and steps to publish an integration, please visit our integrations for publishers website.

Verified apps/integrations are packaged with NuGet, have associated documentation, and comply with Optimizely security, user interface, and integration standards. They are generally apps or integrations that are integrated into the code of an Optimizely website.

Certified integrations use Optimizely’s publicly available API’s or place JavaScript on a site. They do not directly integrate into the code of a website. These integrations are certified by showing an integrated solution through a demonstration capability. There is a design review done by the integrations team to ensure certification.

Want to publish an integration?

Join us! Any company can join the integrations program – there is no pre-requisite of being a solution partner. Complete the integration inquiry form and get connected with a product manager to discuss your ideas further.